Our Three pillars

Our Mission:

Empowering Heroes

Every purchase funds job training and new career opportunities for Veterans.

Our Product:

A Better Bottle, A Better Planet

Healthy, BPA-free hydration in an infinitely recyclable aluminum bottle.

Our Community:

The Hydrate to Help Family

Join the movement with #HydrateToHelp and help create a real impact.

Deborah Alexander
President

As the CEO and President of DA Music, Deborah Alexander leads as both a Producer and a Publisher. DA Music, a proudly woman-owned company, stands as a premier Licensing and Placement Boutique, providing top-tier music for Film, TV, Gaming, Sports, and all media. Deborah excels in cultivating strategic partnerships, overseeing branding initiatives, and driving revenue through innovative sales and marketing strategies.

 

In addition to her leadership at DA Music, Deborah serves as the Director of Veteran Affairs, Music and Media Relations for Vets on Set—a dedicated initiative that connects military veterans with job opportunities in the entertainment industry. Through her role, she fosters meaningful collaborations, raises awareness, and champions Veterans as they transition into creative production roles.

 

With a career spanning executive leadership, business development, and operations management across multiple entertainment sectors, Deborah is known for her sharp negotiation skills, organizational expertise, and talent for building lasting industry relationships. Her passion for music, media, and social impact continues to shape her work, driving innovation and empowerment in every project she undertakes.

Dave Rosen
Thirst Quencher

Dave Rosen has dedicated his career to both the entertainment industry and veteran support. Inspired by his father, Leroy Rosen, a Navy veteran, Dave co-founded Vets On Set in 2011 to help veterans transition into careers in film, television, and live events.

 

His journey in entertainment began at Ocean Way Recording Studios in 1984, where he worked alongside legends like Michael Jackson and the Rolling Stones. In 1996, he founded World Link Digital and Absolute Live Productions, pioneering ProTools rentals and post-production services for major studios. His work contributed to iconic films such as Titanic, Independence Day, and Avatar, as well as early Marvel DVD releases.

 

Recognizing shifts in technology, Dave transitioned into live streaming, producing events for Petco, Facebook, Rockstar Games, and high-profile concerts featuring artists like Kanye West and Doja Cat. Through his vast industry experience, he has expanded Vets On Set, ensuring veterans gain hands-on training and real employment opportunities alongside working professionals. The initiative remains committed to meaningful career development for veterans in entertainment and event production.